Spotlight Series: Devon + Lang: The Underwear Brand Changing Lives, One Pair at a Time
“The difference between style and fashion is quality.”
What do a Hawaiian honeymoon, a wardrobe malfunction, and a passion for social change have in common? The surprising answer lies in the inspiring story of Devon + Lang, a Calgary-based underwear brand that's proving comfort and compassion can go hand-in-hand.
As a fellow Calgarian who believes in supporting local businesses with a heart, I was drawn to Devon + Lang's story. While I haven't yet had the chance to experience their products firsthand, I believe strongly in their values and mission. I wanted to spotlight this local startup, support their incredible work, and share their story with our readers.
The Aha! Moment on a Hawaiian Beach
The seed for Devon + Lang was planted not in a boardroom, but on a romantic beach walk in Hawaii. Co-founder Tyler McCombs recalls with a chuckle, "My wife, Dayna, and I were on our honeymoon, and the night took an unexpected turn when I tore a hole in my boxers. It was a less-than-romantic, uncomfortable experience that made me realize the men's underwear market was seriously lacking."
Life-Changing Underwear: More Than Just Comfort
Fueled by his honeymoon mishap, Tyler set out to create underwear that wouldn't just meet basic needs but would exceed expectations. Devon + Lang's patented "BallPark Pouch" design, a thoughtfully engineered dual-layer pouch, provides all-day support and eliminates chafing. The inner thigh panel adds an extra layer of comfort, preventing the dreaded "ride-up." "We don't just make underwear," Tyler emphasizes, "We make life-changing underwear."
But their mission goes beyond comfort. Every purchase triggers a donation of a new pair of underwear to someone in need.
Empowering Through Basics: A Mission to Give Back
"Fresh underwear is something many of us take for granted," Tyler explains. "But for those facing challenges, it's a basic human necessity that can restore dignity and well-being." Dayna, a graphic designer and co-founder, adds, "It's about recognizing the humanity in everyone and providing that small but essential comfort."
Devon + Lang has donated over 10,000 pairs of underwear, valued at over $30,000, to local Calgary charities like the Mustard Seed and YFC Calgary, and their reach is expanding across North America. The company has set an ambitious goal: to donate 500,000 pairs of underwear in the next ten years. The impact is already being felt. "We've heard stories from our partners about how a simple pair of new underwear can bring a smile to someone's face and make them feel valued," Tyler shares.
Sustainability Sewn In
Devon + Lang's commitment to social impact extends to the environment. Their choice of modal fabric, a top-rated eco-friendly option derived from sustainably harvested beech trees, significantly reduces water consumption compared to cotton. They're also continuously exploring ways to minimize waste in their production process, from packaging to shipping materials.
Actionable Tips from Devon + Lang for Making a Difference:
Choose Comfort, Choose Change: Every purchase of Devon + Lang underwear directly contributes to their mission of providing clean underwear to those in need. By prioritizing your comfort, you're also making a positive social impact.
Spread the Word: Share the Devon + Lang story with your friends, family, and social networks. Help raise awareness for their unique blend of comfort, quality, and social responsibility.
Get Involved: Follow Devon + Lang on social media to stay updated on their latest initiatives and find out how you can get more involved in supporting their cause. Consider volunteering with their partner charities or organizing a donation drive of your own.
The Final Dish
Devon + Lang isn't just another underwear brand. It's a testament to the power of a simple idea, a commitment to quality, and a passion for making a difference. Their journey from a beachside epiphany to a thriving business with a social mission is an inspiring one. I'm excited to see where they go from here and to continue to support their growth.
Bite In, Get Winning
Ready for underwear that feels as good as it does good? Head over to Devon + Lang's website to find your perfect pair and join their mission to change lives, one comfortable step at a time.
Calling All Calgary Entrepreneurs!
Are you a local Calgary entrepreneur with a passion for what you do and a compelling story to tell? The Bite-Sized Brief wants to hear from you! Reach out to us at hello@thebitesizedbrief.com if you'd like to be featured in our Spotlight Series and share your vision with our audience!
Disclaimer: While I have a prior professional connection with Tyler McCombs, this article was written independently, and I have not received any compensation for it. I maintain full creative control over the content and believe wholeheartedly in Devon + Lang's mission.
