Stop 'Selling Stuff,' People Want Brands with a Soul
Marketing Strategy, Social Responsibility, Brand Values, Conscious Consumerism, Ethics Jaime Turner Marketing Strategy, Social Responsibility, Brand Values, Conscious Consumerism, Ethics Jaime Turner

Stop 'Selling Stuff,' People Want Brands with a Soul

In today's hyper-connected world, consumers are bombarded with marketing messages. To stand out, brands need to go beyond simply selling a product. They need to connect with their audience deeper, reflecting their values and building trust. This is where content with a conscience comes in.

Read More
KPIs Schmee-PIs: The Marketer's Guide to Making an Impact
Marketing Strategy, Marketing & Sales, Data-Driven Marketing, Business Growth, Customer Adquisition Jaime Turner Marketing Strategy, Marketing & Sales, Data-Driven Marketing, Business Growth, Customer Adquisition Jaime Turner

KPIs Schmee-PIs: The Marketer's Guide to Making an Impact

I've had the privilege of witnessing the evolution of marketing strategies over the last few years. Amidst this evolution, one crucial aspect has remained constant: the significance of aligning marketing efforts with organizational objectives. While setting Key Performance Indicators (KPIs) is a common practice in marketing, the accurate measure of marketing success lies in the outcomes generated rather than just meeting KPIs.

Let's explore the essence of KPIs in marketing and why focusing solely on them might yield different results for sales channels or the organization.

Read More