KPIs Schmee-PIs: The Marketer's Guide to Making an Impact

I've had the privilege of witnessing the evolution of marketing strategies over the last few years. Amidst this evolution, one crucial aspect has remained constant: the significance of aligning marketing efforts with organizational objectives. While setting Key Performance Indicators (KPIs) is a common practice in marketing, the accurate measure of marketing success lies in the outcomes generated rather than just meeting KPIs.

Let's explore the essence of KPIs in marketing and why focusing solely on them might yield different results for sales channels or the organization.