Stop Chasing, Start Sharing: The Unexpected Benefits of Being a Go-Giver
In a world that's constantly screaming, "Hustle harder! Get more! Be the best!" it's easy to feel like you're in a never-ending race for the biggest slice of the success pie, all while running on fumes. But what if we told you there's a tastier, more satisfying way to reach your goals that doesn't involve sacrificing your sanity or selling your soul? It's time to ditch the dog-eat-dog world of the go-getter, where resources are scarce and competition is cutthroat, and embrace the bountiful feast that comes with being a go-giver.
KPIs Schmee-PIs: The Marketer's Guide to Making an Impact
I've had the privilege of witnessing the evolution of marketing strategies over the last few years. Amidst this evolution, one crucial aspect has remained constant: the significance of aligning marketing efforts with organizational objectives. While setting Key Performance Indicators (KPIs) is a common practice in marketing, the accurate measure of marketing success lies in the outcomes generated rather than just meeting KPIs.
Let's explore the essence of KPIs in marketing and why focusing solely on them might yield different results for sales channels or the organization.