How to Build a Brand That Commands Premium Prices
Marketing, Branding, Pricing Strategies, Business, Growth, Pricing, Small Business, Entrepreneurship Jaime Turner Marketing, Branding, Pricing Strategies, Business, Growth, Pricing, Small Business, Entrepreneurship Jaime Turner

How to Build a Brand That Commands Premium Prices

Hey there, Nibble Nation! Ever find yourself slashing prices like a frenzied sushi chef on a Saturday night? Maybe you're sweating more than a Thanksgiving turkey as you watch those profit margins shrink faster than a melting ice cream cone on the 4th of July. If so, you might be stuck in the sticky trap of selling on price.

Today, we're ditching the discount aisle and heading straight for the gourmet goods. We're talking about the difference between selling on price versus selling on value – and why the latter is the secret sauce to long-term success that'll have your customers saying "Oh my gourd!"

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