Forget the Haters: Influencer Marketing is Here to Stay
As a Sales and Marketing professional, I constantly evaluate trends and strategies to reach our target audience. Let's face it: in the ever-evolving marketing landscape, some tactics fizzle out faster than a one-hit-wonder. But influencer marketing? It's not going anywhere. A recent DEPT® report predicts a whopping 67% of marketers will up their influencer spending in 2024.