Heart Over Hand: The Power of Genuine Connection
Networking, Communication, Leadership, Professional Development, Marketing, Relationships Jaime Turner Networking, Communication, Leadership, Professional Development, Marketing, Relationships Jaime Turner

Heart Over Hand: The Power of Genuine Connection

In the hustle of building our networks, we often default to the familiar – hand out a business card, make the quick pitch, and move on. But genuine connections, the kind that builds lasting relationships and drives referrals, don't happen with a transactional exchange. It's time to ditch the elevator pitch and embrace a new approach: winning hearts, not just handshakes.

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Forget the Haters: Influencer Marketing is Here to Stay
Marketing, Influencer, Social Media Marketing, Trends, Strategy, Tips, Sales Jaime Turner Marketing, Influencer, Social Media Marketing, Trends, Strategy, Tips, Sales Jaime Turner

Forget the Haters: Influencer Marketing is Here to Stay

As a Sales and Marketing professional, I constantly evaluate trends and strategies to reach our target audience. Let's face it: in the ever-evolving marketing landscape, some tactics fizzle out faster than a one-hit-wonder. But influencer marketing? It's not going anywhere. A recent DEPT® report predicts a whopping 67% of marketers will up their influencer spending in 2024.

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