Short-Form Video Domination: Why Bite-Sized Content is King
In the era of shrinking attention spans, short-form video formats like TikTok, Instagram Reels, and YouTube Shorts are rapidly becoming the most powerful way to connect with audiences. Brands that haven't yet mastered this trend risk falling behind. But it's not just about short videos; the broader concept of "snackable content" is gaining momentum across all marketing channels.
Forget the Haters: Influencer Marketing is Here to Stay
As a Sales and Marketing professional, I constantly evaluate trends and strategies to reach our target audience. Let's face it: in the ever-evolving marketing landscape, some tactics fizzle out faster than a one-hit-wonder. But influencer marketing? It's not going anywhere. A recent DEPT® report predicts a whopping 67% of marketers will up their influencer spending in 2024.
KPIs Schmee-PIs: The Marketer's Guide to Making an Impact
I've had the privilege of witnessing the evolution of marketing strategies over the last few years. Amidst this evolution, one crucial aspect has remained constant: the significance of aligning marketing efforts with organizational objectives. While setting Key Performance Indicators (KPIs) is a common practice in marketing, the accurate measure of marketing success lies in the outcomes generated rather than just meeting KPIs.
Let's explore the essence of KPIs in marketing and why focusing solely on them might yield different results for sales channels or the organization.