From Bland to Brand: How StoryBrand Marketing Can Spice Up Your Messaging
Are your marketing efforts leaving a bad taste in your customers' mouths? Time to whip up a StoryBrand strategy that'll have them coming back for seconds (and thirds... and maybe even dessert).
Mow Less, Grow More: How to Cultivate a Thriving Client Database
Picture this, sales superstar: You're revving up that shiny new sales-mower, ready to conquer a field of juicy prospects. But wait, there's a problem...you forgot the bag. Blades whirring, you're churning up clients, but they're scattered to the wind. You're mowing in circles, burning fuel, and getting nowhere fast. Ouch.
That, my friend, is your sales funnel without a solid client database. Time to change the game.
Beyond Vanity Metrics: KPIs and KRIs for Meaningful Results
Hey marketing maestros! Ever feel like you're drowning in a sea of numbers, desperately searching for that one magical metric that'll unlock the secrets to success? You're not alone. Measurement is our bread and butter, but it's easy to get lost in the alphabet soup of acronyms. Today, we're serving up a bite-sized guide to two crucial metrics: KPIs and KRIs. Think of them as the dynamic duo of marketing success – Batman and Robin, peanut butter and jelly, cookies and milk... you get the idea.
The Busy Marketer's Guide to Marketing Automation
Drowning in a sea of emails and to-do lists? You're not alone. But what if there was a way to automate the mundane and reclaim your precious time? Enter the secret weapon of savvy marketers: marketing automation – the culinary equivalent of a sous chef who never calls in sick.
Forget the Haters: Influencer Marketing is Here to Stay
As a Sales and Marketing professional, I constantly evaluate trends and strategies to reach our target audience. Let's face it: in the ever-evolving marketing landscape, some tactics fizzle out faster than a one-hit-wonder. But influencer marketing? It's not going anywhere. A recent DEPT® report predicts a whopping 67% of marketers will up their influencer spending in 2024.
KPIs Schmee-PIs: The Marketer's Guide to Making an Impact
I've had the privilege of witnessing the evolution of marketing strategies over the last few years. Amidst this evolution, one crucial aspect has remained constant: the significance of aligning marketing efforts with organizational objectives. While setting Key Performance Indicators (KPIs) is a common practice in marketing, the accurate measure of marketing success lies in the outcomes generated rather than just meeting KPIs.
Let's explore the essence of KPIs in marketing and why focusing solely on them might yield different results for sales channels or the organization.