Short-Form Video Domination: Why Bite-Sized Content is King
In the era of shrinking attention spans, short-form video formats like TikTok, Instagram Reels, and YouTube Shorts are rapidly becoming the most powerful way to connect with audiences. Brands that haven't yet mastered this trend risk falling behind. But it's not just about short videos; the broader concept of "snackable content" is gaining momentum across all marketing channels.
Spotlight Series: Why Spot Power is Causing a Buzz in Alberta's Energy Market
Tired of high energy costs and impersonal service from those big-box energy companies? Look no further than Alberta's own Spot Power, a company making waves in the energy market with its customer-focused model. Founded right here in Calgary's historic Inglewood, Spot Power is all about shaking things up and putting Albertans first.
AI: Your Marketing BFF (And Possibly Your New Overlord)
Buzzwords fade faster than last season's trends, but AI in marketing? That's got staying power. AI-powered tools are revamping the game, promising freaky levels of personalization, spooky predictions, and – best of all – giving your creative team time to actually be, well, creative.
Spotlight Series: Jaime & Will Get Rivianed
We Got Rivianed (And We Kinda Loved It)
Calgary was basically begging for an adventure this Spring, and Will and I answered that call with a Rivian R1S test drive that, let's say, blew our expectations (and probably our car budgets) out of the water.
Forget the Haters: Influencer Marketing is Here to Stay
As a Sales and Marketing professional, I constantly evaluate trends and strategies to reach our target audience. Let's face it: in the ever-evolving marketing landscape, some tactics fizzle out faster than a one-hit-wonder. But influencer marketing? It's not going anywhere. A recent DEPT® report predicts a whopping 67% of marketers will up their influencer spending in 2024.
Stop 'Selling Stuff,' People Want Brands with a Soul
In today's hyper-connected world, consumers are bombarded with marketing messages. To stand out, brands need to go beyond simply selling a product. They need to connect with their audience deeper, reflecting their values and building trust. This is where content with a conscience comes in.
KPIs Schmee-PIs: The Marketer's Guide to Making an Impact
I've had the privilege of witnessing the evolution of marketing strategies over the last few years. Amidst this evolution, one crucial aspect has remained constant: the significance of aligning marketing efforts with organizational objectives. While setting Key Performance Indicators (KPIs) is a common practice in marketing, the accurate measure of marketing success lies in the outcomes generated rather than just meeting KPIs.
Let's explore the essence of KPIs in marketing and why focusing solely on them might yield different results for sales channels or the organization.
Okay, Bosses, Time to Ditch the Office Obsession
As we continue navigating the ever-evolving landscape of work, it's crucial for organizations to reassess traditional paradigms and embrace innovative approaches that cater to the needs of both the enterprise and its invaluable talent. In this era of digital transformation, the concept of hybrid work and remote options has emerged as a game-changer, offering a myriad of benefits that foster productivity, employee satisfaction, and business success.
The 4-Day Work Week: Why Canadian Businesses Need to Pay Attention
In recent years, the concept of a 4-day work week has gained traction worldwide as a potential solution to enhance work-life balance, increase productivity, and reduce employee burnout. As Canadian enterprises navigate through economic uncertainties, exploring alternative approaches becomes imperative. In this article, we'll delve into the pros and cons of a 4-day work week in Canada and why large enterprises should consider its implementation as a viable alternative to forced layoffs or voluntary departure packages.